Who has never had a problem with very slow websites when searching for products, services, or information on the internet? It is a situation that greatly affects the experience of users, who consequently return to the Google results page (SERP) and select another website.

This, for example, is a situation that not only affects visitors in the research phase, but users coming from paid ads ready for conversion, which can negatively affect your investments and results. And on top of that, you may still be taking potential customers to your competitors.

Among many features, SEO serves to avoid these situations and promote user interaction with the page through quality content that does not just focus on sales, but on valuable information that ensures people’s decisions.