Google ads · Real estate
Real estate: 135 buyer leads in month one on Google Ads
135 leads
In month one, then ~75 a month
Our Google Ads campaign generated 135 buyer leads in its first month and sustained around 75 per month. An automated follow-up system keeps leads engaged for up to 365 days after sign-up.
- Industry
- Real estate
- Timeframe
- Month 1, then ongoing
- Services
- Google ads, Automated follow-up
- Pillar
- Grow
135Leads in month one
~75Leads a month, sustained
365 daysAutomated nurture after sign-up
The brief
A real estate business wanted high-intent buyer enquiries from search, and a way to stay in touch with buyers who were months away from a decision.
What we did
- Search campaigns built around location and property-type intent, with tight negative keyword lists.
- Landing pages with a short enquiry form and click-to-WhatsApp.
- A 365-day automated nurture sequence so long-cycle buyers kept hearing from the agent.
Results
135 leads in the first month, settling at around 75 a month afterwards, with every lead entered into a year-long follow-up sequence.
Why it worked
- Intent-led search terms and tight negatives kept cost per lead low from month one.
- A short form plus click-to-WhatsApp matched how buyers actually enquire.
- A 365-day nurture turned slow buyers into future sales instead of lost leads.
