Fix what is leaking money.
No theory and no listicles. These are the problems we are asked to solve every week, written so you could fix them yourself.
The follow-up system property enquiries actually need
Property generates more enquiries than any agent can work, and most of them are not ready now. Agents chase the loudest and the rest quietly expire.
How AI UGC ads get made, and where they still fail
AI-generated creator-style video makes weekly creative testing affordable. It also looks obviously wrong in a few specific situations, and knowing which is the whole skill.
In-house media buyer, freelancer, agency or embedded specialist
The choice is usually framed as hire or outsource. There are four real options, and the right one depends on your spend, your tolerance for single-person risk and who will manage the work.
Does social media drive sales? Split it into three jobs
Engagement is up, followers are up, and nobody can point at a sale that came from it. The answer depends on which of three very different jobs you were buying.
A good ROAS is the one your margin sets
Everyone quotes a target ROAS and nobody agrees. The number you need depends on your own contribution margin, and you can work it out in ten minutes.
The five numbers a webinar funnel actually runs on
Three hundred people registered, eighty turned up and two bought. Somewhere in that chain is one number doing the damage, and it is usually not the one being blamed.
AI agents for small business, minus the hype
An agent is not a chatbot with better marketing. It is software that decides something, which is exactly why it needs a documented process and a human checkpoint.
Lead generation for financial services, without a compliance fight
The ads get approved one week and restricted the next, the form fills look fine and sales says the leads are useless. Regulated lead generation needs a different build.
GoHighLevel or HubSpot: which one fits you
Both are good products aimed at different buyers. The wrong choice costs you a year and a migration, so it is worth being clear about which buyer you are.
Restaurant marketing ideas that actually fill seats
The boosted post got 40,000 impressions and Tuesday was still empty. Reach is not the problem. Who sees it, when they see it and what happens next is the problem.
Six n8n automations worth building first
Everyone agrees automation saves time. Far fewer people can name the specific workflow they would build on Monday morning. Here are six, with their triggers and steps.
A chatbot that qualifies leads without annoying them
Most enquiry forms ask ten questions and get answered by nobody. A qualification bot asks the same things one at a time, and finishes the conversation.
How to get more patients for your clinic
The diary has gaps next month and the marketing is not filling them. Often the problem is not the number of enquiries but what happens in the hour after one arrives.
Cut your no-show rate with four messages
An empty chair you have already paid to fill is the most expensive thing in a clinic diary. Most no-shows are a reminder problem, not a commitment problem.
Should your ads go to your homepage or a landing page?
A homepage is built for navigation and a landing page for one decision. Which one your ads need depends on the traffic, and it is cheap to find out.
GA4 says one number, Shopify says another
Shopify reports £84,000, GA4 reports £71,000, and the ad platforms between them claim more revenue than you actually made. Some of that gap is normal. Some of it is a bug.
How fast should you respond to a lead? Faster than you think
Two businesses buy the same leads at the same cost. One replies in two minutes, the other the next morning. By the time the second one calls, the lead has already spoken to somebody else.
Google Ads wasting money? Run this audit in an hour
Most accounts leak spend in the same six places. Work through them in order with a timer and you will find the waste before lunch.
How many form fields is too many?
Shorter forms get more leads and worse ones. Longer forms get fewer and better. Which is right depends on a question most people never ask themselves.
Collection pages are your money pages. Fix them first
Your blog posts rank and your collection pages do not, so the traffic you get is the traffic that cannot buy. The fixes are specific, and most of them are Shopify quirks.
Why your email list is not converting, and what to fix first
A big list sending regular campaigns and almost no revenue. Nine times out of ten the problem is not the copy, and it is not the design.
Meta lead ads vs landing pages: which one you should actually run
Lead ads nearly always produce cheaper leads. That is not the same as more customers. Here is how the two formats differ and when each is the right choice.
WooCommerce to Shopify without losing your SEO
Migrations lose rankings for one reason: URLs change and nothing tells Google where they went. Here is the inventory, the redirect map and the launch checklist.
How to get cited in AI search results
Your traffic is flat but your impressions are up, and people arrive already knowing your pricing. They read about you in an answer you cannot see. Here is how to get into it.
The Klaviyo flows that matter, in the order to build them
There are about forty flows you could build in Klaviyo and seven that produce nearly all the revenue. Build them in the wrong order and you spend a month on the one that earns least.
How much should you spend on Facebook ads? Do the arithmetic first
Nobody can tell you a budget without your order value, close rate and conversion rate. Here is the calculation, two worked examples, and the floor below which ads cannot work.
Why your Shopify store is slow, and the fix order that pays
Most slow Shopify stores are slow for three or four identifiable reasons, none of which is the platform. Here is how to find yours and what to fix first.
The local SEO checklist, in the order that matters
You are on page two for the thing you actually do, while a competitor two streets away sits in the map pack. Usually the gap is six unglamorous fixes, not a bigger budget.
The abandoned cart email flow that actually recovers revenue
Most abandoned cart flows are one email with a 10% code, sent the next morning. That is the cheapest way to pay a discount to people who were going to buy anyway.
Why your cost per lead is rising, and the order to fix it in
Your cost per lead was $22 and now it is $41, with nothing obviously changed. There are four causes, and chasing the cheapest one first usually costs you sales.
Traffic but no sales: how to diagnose a Shopify store
Sessions are climbing and orders are not. Before you redesign anything, work out whether the problem is the traffic, the product page, the price or the checkout.
How long SEO takes to work, month by month
Eight weeks in, rankings have twitched and traffic has not moved, and someone in the meeting is asking whether this is working. Here is what should be happening when.
Meta Pixel vs Conversions API: which one is actually reporting your sales
Your Meta account reports fewer purchases than Shopify does. The browser pixel is losing events it was never able to see, and the Conversions API is how you get them back.
Clicks but no sales: what is actually broken in your Meta ads
Healthy CTR, reasonable CPC, and almost no orders at the end of the week. The leak is rarely the creative, and there are only six places it hides.
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- Ads & tracking review
- Store or funnel teardown
- Automation opportunities