Numbers you can trust before you spend another dollar.
We rebuild tracking so Meta, Google, GA4 and your store agree, then put the numbers that matter on one dashboard.
A good fit if you are…
- Advertisers whose Ads Manager and Shopify numbers never match
- Brands moving to server-side tracking after iOS changes
- Teams that want one dashboard instead of five logins
Everything needed to get the result.
Pixel + Conversions API
Server-side events from your store or CRM, de-duplicated with the pixel.
GA4 & Google Ads
Clean GA4 setup, enhanced conversions and offline conversion imports.
UTM & naming
A naming convention everyone follows, so attribution survives.
Dashboards
Looker Studio or Triple Whale dashboards with spend, results and cost per result.
Tracking & analytics: recent work.
Blended return on ad spend
A Shopify women's apparel brand came to us with a 42% higher cost per conversion than target and campaigns that would not scale. Six months later the account was spending $26,849 a day at a 389% blended ROAS.
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October vs September 2024, CPA down 49%
An authentic French women's clothing brand wanted more sales from Google Ads. We moved the account to Max Conversions and Target Impression Share strategies and, month over month, cut cost per purchase by 49% while revenue rose 26%.
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Monthly conversion value in 3 months, at 4× ROAS
Laurel Denise moved from jewellery to planners and needed e-commerce campaigns that could carry a higher-ticket product. We rebuilt Merchant Center and Performance Max, added fresh ad angles and a Search plus Facebook funnel. Within three months monthly conversion value went from $20K to $140K at a ROAS of 4.
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Over the last 30 days: R213K in sales from R29.7K spend
An online cosmetics retailer in South Africa needed Google Ads that paid for themselves. We set up the account, GA4 and Tag Manager, then ran Performance Max by region and product line. The last 30 days of the period shown returned R213K in sales from R29.7K spend, a 717% ROAS.
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GA4 e-commerce tracking with a custom data layer for a bespoke website
- Wrote a custom data layer in JavaScript that pushes Add to Cart, Begin Checkout and…
- Configured the GA4 configuration tag, event tags and triggers in Google Tag Manager
- Tested the complete flow in GTM Preview and GA4 DebugView before publishing
Membership site: GA4, Tag Manager and Meta Pixel set up and revenue tracking fixed
- Implemented GA4, Google Tag Manager, Google Ads and the Meta Pixel from one container…
- Fixed revenue tracking in GA4 and the Pixel and configured Google Ads conversions for…
- Investigated duplicate Meta Purchase events and identified a separate Conversions API…
From first call to results.
- 01
Audit & plan
We review what you have today and agree the goal, the scope and the timeline for your tracking rebuild.
- 02
Build
Our team designs and builds in your accounts and tools, with a shared board so you can see progress.
- 03
Launch in 14 days
Tracking first, then launch. You get a walkthrough and documentation at handover.
- 04
Optimise weekly
We review numbers every week and keep improving, with a short report you can actually read.
- Meta CAPI
- GA4
- Google Tag Manager
- Looker Studio
- Triple Whale
- Shopify
Tracking & analytics: questions, answered.
Straight answers on budgets, contracts and timelines, so you know what to expect before the call.
Still have a question?
Message us on WhatsApp. A strategist, not a bot, replies within the hour.
How long does a tracking rebuild take?
Most stores and lead sites are done in 1 to 2 weeks, including testing in Events Manager and GA4 DebugView.
Is this included with paid media?
Yes. Every ads engagement starts with tracking. It is also available on its own.
Get your free grow audit.
In 30 minutes we'll show you where your ads, store and follow-up are leaking money, and what we'd fix first. You keep the action plan either way.
- Ads & tracking review
- Store or funnel teardown
- Automation opportunities