Tracking & analytics · E-commerce & fashion
Shopify data layer built in the theme, with no tracking apps
Tracking apps add cost, slow the store and lock you in. For a cycle shop on Shopify we wrote the data layer directly in the theme's Liquid, pushing product, cart and purchase data to Google Tag Manager for GA4, Google Ads and Meta.
- Industry
- E-commerce & fashion
- Services
- Shopify data layer, Google Tag Manager, GA4, Meta Pixel
- Pillar
- Grow
The brief
The store owner wanted complete tracking without paying for an app or adding another script that slowed the storefront.
What we did
- Wrote a data layer snippet in the theme’s Liquid files that outputs product, collection, cart and checkout data on every page.
- Loaded Google Tag Manager from the theme and built the GA4, Google Ads and Meta tags on top of the data layer.
- Verified with Google’s Tag Assistant that the container and events fire on each template.
Outcome
Full e-commerce tracking with zero apps installed, a faster storefront and a setup the owner controls.
