Tracking & analytics · E-commerce & fashion
GA4 e-commerce setup for a fashion store
A clean GA4 property with full e-commerce tracking for an online fashion store: purchase, revenue and product events configured and verified, plus a reports snapshot the owner can read at a glance.
- Industry
- E-commerce & fashion
- Services
- GA4 setup, E-commerce tracking, Reporting
- Pillar
- Grow
The brief
The store had Universal Analytics habits and no working GA4 e-commerce data, so sales could not be tied to traffic sources.
What we did
- Created the GA4 property and data stream with enhanced measurement.
- Configured e-commerce events: view item, add to cart, checkout and purchase, with items and revenue.
- Verified revenue in GA4 against real orders and set up the reports the owner checks weekly.
Outcome
Sales, revenue and product performance are visible in GA4 and attributable to each traffic source.
