Google ads · Beauty & wellness
Cosmetics brand: 7.2× ROAS on Google Ads in South Africa
717% ROAS
Over the last 30 days: R213K in sales from R29.7K spend
An online cosmetics retailer in South Africa needed Google Ads that paid for themselves. We set up the account, GA4 and Tag Manager, then ran Performance Max by region and product line. The last 30 days of the period shown returned R213K in sales from R29.7K spend, a 717% ROAS.
- Industry
- Beauty & wellness
- Market
- South Africa
- Timeframe
- Last 30 days shown
- Services
- Google ads, Performance Max, GA4 & Tag Manager setup
- Pillar
- Grow
717%Actual ROAS, last 30 days
R213KConversion value
R29.7KSpend
132Purchases
The brief
A South African cosmetics store wanted profitable paid search without an in-house team. Tracking had to be built before any budget was spent.
What we did
- Set up Google Ads, GA4 and Google Tag Manager so purchases and revenue were tracked accurately.
- Structured Performance Max campaigns by province and product range so budget could be managed where margins were best.
- Reviewed campaign-level cost per conversion weekly and moved spend to the strongest performers.
Results
In the last 30 days of the period shown, 132 purchases worth R213K came from R29.7K of spend, an actual ROAS of 717%. The best campaign ran at a R252 cost per conversion.
