AI video & UGC · Beauty & wellness

Skincare brand: UGC-style lip balm video ad for Meta

A 30-second UGC-style video ad for a skincare brand's lip balm, built for Facebook and Instagram: a strong hook, product-focused visuals at the vanity, a short story and a clear call to action designed to drive purchases.

Industry
Beauty & wellness
Services
UGC video ad, AI video generation, Scripting, Editing
Pillar
Grow
Tap to play with sound.
Lip balm on a vanity among makeup products, opening shot of the ad
Woman smiling at a mirror, still from the lip balm ad

The brief

An e-commerce skincare brand wanted a Meta ad that felt like a customer recommendation rather than a commercial, for a hero lip balm product.

What we did

  • Scripted a hook, a problem-and-fix story and a direct call to action, all inside 30 seconds.
  • Produced the creator-style footage with AI tools, keeping the product in frame and the branding legible.
  • Edited with captions for sound-off viewing and exported in Meta’s placements.

Outcome

A conversion-focused ad ready to test against the brand’s existing creatives.

Free · 30 minutes · No obligation

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