SEO · Food & hospitality
Food website: organic clicks 2.3× in three months with on-page SEO and guest posts
2.24K → 5.15K
Organic clicks in 3 months, impressions 91.5K → 173K
A food and recipe website needed authority to compete for high-volume searches. A combination of on-page fixes and a guest-post link-building campaign took clicks from 2.24K to 5.15K and impressions from 91.5K to 173K in three months.
- Industry
- Food & hospitality
- Timeframe
- 3 months
- Services
- Off-page SEO, Guest posting, On-page SEO, Keyword research
- Pillar
- Grow
5.15KClicks, up from 2.24K
173KImpressions, up from 91.5K
3%CTR, up from 2.4%
The brief
A food website had good content but little authority, so it sat on page two for the searches that would bring real traffic.
What we did
- Keyword research to pick the recipes and guides worth pushing first.
- On-page improvements to titles, structure and internal links.
- A guest-posting campaign that earned relevant links from food and lifestyle sites.
Results
Compared with the previous three months, clicks rose from 2.24K to 5.15K, impressions from 91.5K to 173K, and click-through rate from 2.4% to 3%.
