SEO · Fintech, SaaS & apps
GEO and AEO strategy: 21.3M organic clicks in three months
21.3M clicks
In 3 months, with 38.9M impressions and a 54.6% CTR
For a high-traffic site we combined generative engine optimisation and answer engine optimisation with classic technical and on-page work. Over three months Search Console recorded 21.3M clicks and 38.9M impressions at a 54.6% click-through rate.
- Industry
- Fintech, SaaS & apps
- Timeframe
- 3 months
- Services
- GEO (AI search), AEO (answer engines), Technical SEO, On-page & off-page SEO, AI-assisted content
- Pillar
- Grow
21.3MClicks in 3 months
38.9MImpressions
54.6%Average click-through rate
6.4Average position
The brief
A large content site wanted to protect and grow organic traffic as AI answers started taking clicks from classic results.
What we did
- Optimised content for Google’s AI-powered search experiences and answer engines: direct answers, clear structure, strong entity signals.
- Strengthened topical authority with clusters of authoritative content and structured data.
- Kept the technical, on-page and off-page fundamentals in place so the AI-search work had a base to stand on.
Results
21.3M clicks and 38.9M impressions in three months, at a 54.6% average click-through rate and an average position of 6.4. Figures are from Google Search Console; the client’s name is withheld.
