Meta ads · Healthcare & clinics
US healthcare provider: $729K of Meta ad spend managed at $1.07 per click
$729K
Meta ad spend managed in 12 months at $1.07 per link click
A US healthcare provider needed steady patient demand at scale without traffic costs creeping up. Across two ad accounts and twelve months we managed $728,794 of Meta spend, delivering 680K link clicks at $1.07 each and a 3.7% click-through rate.
- Industry
- Healthcare & clinics
- Market
- US
- Timeframe
- 12 months
- Services
- Meta ads, Media buying, Creative testing
- Pillar
- Grow
$728,794Ad spend managed
18.2MImpressions
680KLink clicks
3.7%Link click-through rate at scale
The brief
A US healthcare provider wanted consistent patient demand month after month. The risk at this spend level is that cost per click climbs as audiences tire, so the account needed constant creative and audience rotation.
What we did
- Managed full-funnel Meta campaigns across two ad accounts, structured by goal so awareness, consideration and booking each had their own budget.
- Ran continuous creative and audience tests and shifted spend to the best-performing ads every week.
- Monitored frequency and cost per click so scale never came at the expense of efficiency.
Results
Over 12 months: $728,794 of spend, 18.2M impressions, 680K link clicks at $1.07 each and a 3.7% link click-through rate. Figures are from Meta Ads Manager; the client’s name is withheld.
Why it worked
- Separate campaigns per goal keep the booking budget from being spent on cold reach.
- Weekly creative rotation is what holds cost per click flat at this scale.
- Two accounts gave clean reporting for two service lines.
