Meta ads · Real estate
Real estate training programme: 167 leads in one month on Meta
167 leads
In one month at $1.57 CPC
A commercial real estate training programme needed a steady flow of motivated agents. Our Meta ads campaign delivered 167 leads at an average CPC of $1.57 on a total spend of $1,106.92.
- Industry
- Real estate
- Market
- US
- Timeframe
- 1 month
- Services
- Meta ads, Lead generation
- Pillar
- Grow
167Leads in month one
$1.57Average cost per click
$1,107Total spend
The brief
A commercial real estate coaching programme wanted qualified agents booking discovery calls, not just clicks. Previous campaigns had produced expensive, low-intent leads.
What we did
- Built an instant-form campaign with qualifying questions so only serious agents got through.
- Tested four creative angles in week one and moved budget to the two winners.
- Set up automated follow-up so every lead received a message within minutes.
Results
167 leads in the first month at an average cost per click of $1.57, on a total spend of $1,106.92.
Why it worked
- Qualifying questions in the lead form cut out curious clickers before they cost anything.
- Four angles tested in week one meant budget moved to winners by week two.
- Automated follow-up reached each lead while the ad was still fresh in mind.
