HydroHealth: Klaviyo pre- and post-purchase flows returned 63× in 60 days
HydroHealth had pre-purchase flows that underperformed and no post-purchase flows at all. We rebuilt the former and built the latter from nothing, covering strategy, copy, design and build in Klaviyo. The new system beat the old one by more than 2×, total revenue rose 16% and the programme returned 63× in 60 days.
- Client
- HydroHealth
- Industry
- Beauty & wellness
- Timeframe
- 60 days
- Services
- Klaviyo strategy, Email & SMS flows, Copywriting, Email design, Customer retention
- Pillar
- Grow
The brief
HydroHealth’s Klaviyo account had a handful of pre-purchase flows that were not converting and nothing after the sale. Repeat purchase, the most profitable part of a wellness brand, was left to chance.
What we did
- Rebuilt the pre-purchase flows: welcome, browse abandonment and cart abandonment, with new copy, design and timing.
- Built the post-purchase flows from scratch: order follow-up, replenishment reminders, cross-sell and review requests, across email and SMS.
- Set up segmentation so each flow adapts to first-time and returning customers.
Results
Measured on total store revenue rather than email-attributed revenue alone: the new flows beat the old ones by more than 2×, total revenue rose 16%, and the programme returned 63× its cost in the first 60 days. Email accounted for 24% of store revenue in the period.
Why it worked
- Post-purchase flows were the missing half; replenishment reminders alone pay for the programme in a consumables brand.
- Measuring against total revenue, not Klaviyo’s own attribution, keeps the result honest.
- Copy, design and timing were rebuilt together rather than patching one at a time.
