Email & SMS · Beauty & wellness
Rock & Roses: supplement brand email revenue up 30% with a 0.14% spam rate
+30%
Email revenue for a UK vitamins and supplements brand
Rock & Roses sells vitamins and supplements in the UK. We took over Klaviyo campaigns and flows, designed product-led emails with customer reviews, and cleaned up deliverability. Email revenue rose 30%, the spam rate fell to 0.14% and flow emails reach a 62% open rate.
- Client
- Rock & Roses
- Industry
- Beauty & wellness
- Market
- UK
- Services
- Klaviyo campaigns, Email flows, Email design, Copywriting, Deliverability
- Pillar
- Grow
+30%Email revenue
0.14%Spam rate, down 44%
62%Flow open rate
10.3%Flow click rate
The brief
The brand had a growing list but low engagement and a spam complaint rate that threatened inbox placement.
What we did
- Designed and wrote product-focused campaigns for the multivitamin, vitamin D and summer ranges, with customer reviews and clear offers.
- Rebuilt the core flows and tuned their timing.
- Improved deliverability with list hygiene, segmentation and send-frequency rules.
Results
Email revenue rose 30% at a 100% return on the programme. The spam rate dropped 44% to 0.14% and bounces to 0.77%. Flow emails now reach a 62% open rate and a 10.3% click rate, and total recipients grew 739% as the list was re-engaged.
