Meta ads · Coaching & education
Webinar ads in the US at $2 per registration
$2
Cost per webinar registration in the US
The client needed to launch webinar ads to a US audience. We scripted the video ads, wrote the copy and ran the campaign, ending at around $2 per registration and $20 per scheduled call.
- Industry
- Coaching & education
- Market
- US
- Services
- Facebook ads, Ad scripting, Funnel
- Pillar
- Grow
$2Cost per registrant
$20Cost per booked call
The brief
A health-coaching webinar needed US registrants at a cost that left room for profit on the back-end call.
What we did
- Scripted and directed short talking-head video ads around the “4-step method” angle.
- Wrote the primary text and headlines, then split-tested hooks.
- Routed registrants into a webinar-to-call sequence.
Results
Roughly $2 per webinar registrant and $20 per call scheduled, from US traffic only.
Why it worked
- Scripted talking-head video built trust faster than static ads for a health audience.
- Split-tested hooks kept cost per registrant around $2.
- The webinar-to-call sequence turned cheap registrants into $20 booked calls.
