Meta ads · Coaching & education
Webinar funnel with a 38% registration rate from cold traffic
38%
Registration rate from cold traffic
A coach needed a webinar funnel and had never run one. We built the pages, wrote the headline and copy, and launched the ads. The landing page converted 38% of cold traffic into registrations.
- Industry
- Coaching & education
- Services
- Funnel build, Copywriting, Facebook ads
- Pillar
- Grow
38.7%Landing page registration rate
ColdTraffic source: paid, no warm audience
The brief
A coach wanted to sell through a live web class but had no funnel, no copy and no idea where to start.
What we did
- Wrote the headline, the registration page copy and the reminder sequence.
- Built the funnel in WebinarJam with a one-field registration form.
- Launched Facebook ads to cold audiences and iterated the hook until the page converted.
Results
A 38.7% registration rate on the webinar landing page, all from cold paid traffic.
Why it worked
- The headline and copy were written before the page, so design served the message.
- A one-field form removed friction for cold traffic.
- Hooks were iterated on live ad data until the page converted.
