SEO · Fintech, SaaS & apps
From zero to 52.3K organic clicks with technical, content and AI-search SEO
0 → 52.3K
Organic clicks for a new site, 5.81M impressions
A new website with no organic history grew to 52.3K clicks and 5.81M impressions. The work combined a strong technical foundation, content built around real search opportunities, schema markup and optimisation for AI-powered search results.
- Industry
- Fintech, SaaS & apps
- Timeframe
- 16 months
- Services
- Technical SEO, Content optimisation, Schema markup, GEO (AI search)
- Pillar
- Grow
52.3KOrganic clicks from zero
5.81MImpressions
16 monthsFrom launch to the chart shown
The brief
A brand-new site, no backlinks, no rankings. The goal was sustainable organic traffic rather than a short-lived spike.
What we did
- Built the technical foundation first: crawlability, speed, internal linking and structured data.
- Mapped the search opportunities the site could realistically win and produced content for them in priority order.
- Optimised for AI-powered search (generative engine optimisation) so pages are cited in AI answers as well as ranked in classic results.
- Reviewed Search Console monthly and refreshed the pages that were climbing.
Results
Search Console shows organic clicks growing from zero to 52.3K with 5.81M impressions over the 16-month view, on a steady upward curve rather than a single peak.
