Built, launched, shown as delivered.

Women's apparel brand: Facebook & Instagram ads at 389% ROAS

389% ROAS Blended return on ad spend

• Rebuilt the account into TOF, MOF and BOF campaigns with clear jobs for each
• Produced new static and video creatives every week and killed losers early
• Launched 30-day retargeting, lookalike audiences built from customers and site…

Real estate training programme: 167 leads in one month on Meta

167 leads In one month at $1.57 CPC

• Built an instant-form campaign with qualifying questions so only serious agents got…
• Tested four creative angles in week one and moved budget to the two winners
• Set up automated follow-up so every lead received a message within minutes

Therapy practice: an AI intake bot that tripled form completion

3× Intake form completion vs the old form

• A Landbot conversational flow that asks one question at a time
• OpenAI for intent detection and therapist matching
• Insurance browsing and location capture inside the chat

AI-powered root-cause health assessment platform

45–60 min Assessments run entirely by the AI

• A Claude-powered conversational assessment that adapts its questions as it learns
• PDF and image upload with intelligent processing of lab results and photos
• Persistent conversation context across a 45–60 minute session

Dental clinic: 500 patient leads from Meta ads

500 leads About 75 a day at peak

• Offer-led creatives for specific treatments rather than a generic "book now"
• Instant forms with a treatment selector, feeding straight into the clinic's CRM
• Automated WhatsApp and SMS follow-up with booking links, plus reminders to cut no-shows

French women's clothing store: ROAS up 43% and CPA down 49% in a month

10.3× ROAS October vs September 2024, CPA down 49%

• Chose Maximise Conversions for the sales campaigns and Target Impression Share for…
• Tested audience signals, bid strategies and new campaign types, and launched…
• Reviewed search terms weekly and cut spend on queries that did not convert

Laurel Denise: Shopify Plus planners from $20K to $140K a month on Google Ads

$20K → $140K Monthly conversion value in 3 months, at 4× ROAS

• Set up Merchant Center from scratch and cleaned the product feed so Shopping and…
• Rebuilt Performance Max around the planner range and launched new ad angles written…
• Added a funnel of Search and Facebook campaigns so demand was captured at every stage,…

n8n: personalised sales proposals generated and sent in seconds

Seconds To send a personalised proposal, down from hours

• Sales rep submits a short form after the call
• GPT-4o maps the form data onto the proposal template and writes the personalised sections
• Google Drive copies the master deck and Google Slides replaces the placeholders

Luxury clothing brand: $1.14M from email in one year with Klaviyo

$1.14M Email-attributed revenue in 12 months, 27% of store revenue

• Built the full flow set: welcome, browse and cart abandonment, post-purchase, win-back…
• Segmented the list by purchase history and engagement so campaigns went to people…
• Ran a campaign calendar that peaked around November and December without burning the list

Global CPA network: 49K organic clicks at a 51.9% CTR

49K Organic clicks in 16 months

• Technical audit and fixes: crawlability, indexing, Core Web Vitals
• Keyword research mapped to commercial and informational pages
• On-page optimisation and a content plan written for search intent

US healthcare provider: $729K of Meta ad spend managed at $1.07 per click

$729K Meta ad spend managed in 12 months at $1.07 per link click

• Managed full-funnel Meta campaigns across two ad accounts, structured by goal so…
• Ran continuous creative and audience tests and shifted spend to the best-performing…
• Monitored frequency and cost per click so scale never came at the expense of efficiency

Real estate: 135 buyer leads in month one on Google Ads

135 leads In month one, then ~75 a month

• Search campaigns built around location and property-type intent, with tight negative…
• Landing pages with a short enquiry form and click-to-WhatsApp
• A 365-day automated nurture sequence so long-cycle buyers kept hearing from the agent

Deep House Cleaning (UK): organic traffic up 1,800% with local SEO

+1,800% Organic traffic for a London cleaning company

• Audited and fixed on-page SEO with service pages built around the searches customers…
• Optimised the Google Business Profile and local citations so the business appeared for…
• Ran a link-building campaign that added 218 backlinks and 21 new referring domains…

dll-files: +55,000 organic visitors in 12 weeks

+55K New monthly organic visitors in 12 weeks

• Technical SEO pass across templates: indexing, canonicalisation, speed
• On-page optimisation and AI-assisted content refreshes for high-volume pages
• Off-page campaign focused on relevant referring domains

E-commerce store: 4× order volume at a lower unit cost on Google Ads

4× Increase in order throughput

• Added thousands of negative search terms to stop paying for irrelevant clicks
• Ran structured ad copy tests across every ad group
• Tested several bidding strategies before settling on the one that balanced volume and cost

HydroHealth: Klaviyo pre- and post-purchase flows returned 63× in 60 days

63× ROI In the first 60 days, measured on total store revenue

• Rebuilt the pre-purchase flows: welcome, browse abandonment and cart abandonment, with…
• Built the post-purchase flows from scratch: order follow-up, replenishment reminders,…
• Set up segmentation so each flow adapts to first-time and returning customers

Footwear retailer: 16.6× return on Google Ads after a Shopping feed rebuild

16.6× Conversion value per $1 of Google Ads spend

• Created and refined the Shopping feed so every product had the titles, attributes and…
• Introduced display remarketing to bring back visitors who had browsed without buying
• Launched Performance Max campaigns with defined audiences, which lifted conversion…

Webinar funnel with a 38% registration rate from cold traffic

38% Registration rate from cold traffic

• Wrote the headline, the registration page copy and the reminder sequence
• Built the funnel in WebinarJam with a one-field registration form
• Launched Facebook ads to cold audiences and iterated the hook until the page converted

Webinar ads in the US at $2 per registration

$2 Cost per webinar registration in the US

• Scripted and directed short talking-head video ads around the "4-step method" angle
• Wrote the primary text and headlines, then split-tested hooks
• Routed registrants into a webinar-to-call sequence

Belegantt: brand identity for a systems-driven B2B technology agency

• A wordmark whose connected T's echo Gantt chart lines, a nod to systematic project…
• A palette of Gamboge and Sunglow yellows against Ink black, System grey and Off-White
• Applications: stationery, business cards, ID badges, social templates, billboard and…

Gameday Bobble: a sports store built on Dawn in 5 days

5 days From brief to live store

• Set up the store, products, collections, shipping and payments
• Customised the Dawn theme for a bold sports look with fast load times
• Built collection and product pages focused on quick add-to-cart

Sassy's: three years of social, email, SEO and web for a fashion store

3 years Ongoing growth partnership

• Social media campaigns and always-on content for Instagram and Facebook
• Email marketing flows and campaign sends
• SEO on the store and blog

Tools & equipment lead generation: 5,020 leads in a quarter at $16.65 each

5,020 leads In one quarter at $16.65 cost per lead

• Rebuilt the campaign structure around buyer intent so budget went to the search terms…
• Repaired conversion tracking so Google's bidding had accurate lead data to learn from
• Rewrote ads and landing-page matches, then ran an ongoing search-term and…

Medical clinic: intake, invoicing and scheduling automated, 90% less admin

−90% Admin time per patient, with zero manual data entry

• A webhook receives the intake form and creates the patient record
• n8n generates a PDF invoice and emails it from Gmail
• Gmail is monitored for the payment confirmation; when it arrives the record is updated

ORA-3D: Figma mockup to a live Shopify store in two days

2 days From approved Figma design to live store

• Designed the homepage, shop and product pages in Figma
• Once approved, developed the theme in Liquid with the design matched pixel for pixel
• Tested on every screen size before handover

Chasin' Unicorns: WooCommerce to Shopify migration

• Migrated products, orders, customers and the full blog archive
• Redesigned the store on Shopify with a clean wellness aesthetic
• Set up affiliate products and redirects so existing links kept working

Cosmetics brand: 7.2× ROAS on Google Ads in South Africa

717% ROAS Over the last 30 days: R213K in sales from R29.7K spend

• Set up Google Ads, GA4 and Google Tag Manager so purchases and revenue were tracked…
• Structured Performance Max campaigns by province and product range so budget could be…
• Reviewed campaign-level cost per conversion weekly and moved spend to the strongest…

Hommes & Gardens: Wix and Squarespace unified into one Shopify site

• Designed and developed a new Shopify site covering both store and portfolio
• Migrated all products and content from Squarespace and Wix
• Consolidated the domain and set up redirects

From zero to 52.3K organic clicks with technical, content and AI-search SEO

0 → 52.3K Organic clicks for a new site, 5.81M impressions

• Built the technical foundation first: crawlability, speed, internal linking and…
• Mapped the search opportunities the site could realistically win and produced content…
• Optimised for AI-powered search (generative engine optimisation) so pages are cited in…

GEO and AEO strategy: 21.3M organic clicks in three months

21.3M clicks In 3 months, with 38.9M impressions and a 54.6% CTR

• Optimised content for Google's AI-powered search experiences and answer engines:…
• Strengthened topical authority with clusters of authoritative content and structured data
• Kept the technical, on-page and off-page fundamentals in place so the AI-search work…

Seashell Jewelry: custom Dawn theme with social commerce

• Dawn theme customisation with richer product displays and a cleaner collection layout
• Mobile UX fixes across navigation, filters and checkout
• Instagram feed integration on the homepage

Extrashade: a Shopify skincare store with Klaviyo and Zapier automation

• Designed and developed the store around the brand's prevention-first message
• Integrated Klaviyo for email flows and Zapier for marketing automation
• Optimised speed, mobile layout and on-page SEO for launch

n8n: daily competitor price monitoring into Google Sheets

• Runs on a daily schedule or on demand
• Reads the product and competitor URL list from Google Sheets
• Fetches each page, converts it to Markdown and asks OpenAI to extract the current price

SEO audit to first page: 4.1× organic clicks and 5.6× impressions in three months

4.1× clicks 1.35K → 5.54K organic clicks in 3 months

• Started with a comprehensive audit covering performance, indexed pages, rankings and…
• Fixed the technical issues the audit surfaced and rebuilt the priority pages around…
• Researched keywords by intent and built a backlink profile to support the target pages

n8n: Google Maps email scraper for lead generation

• Accepts query parameters: business type and location
• Searches Google Maps and loops over results, scraping each listing's website
• Extracts emails, removes duplicates and filters irrelevant entries

Rock & Roses: supplement brand email revenue up 30% with a 0.14% spam rate

+30% Email revenue for a UK vitamins and supplements brand

• Designed and wrote product-focused campaigns for the multivitamin, vitamin D and…
• Rebuilt the core flows and tuned their timing
• Improved deliverability with list hygiene, segmentation and send-frequency rules

Club Hearing Company: Figma to Shopify in two days

2 days Figma design to responsive store

• Converted the client's Figma design to Shopify sections and templates
• Built it responsive for every screen size, with no third-party page builder
• Handed over editable sections so the team can change content themselves

Food website: organic clicks 2.3× in three months with on-page SEO and guest posts

2.24K → 5.15K Organic clicks in 3 months, impressions 91.5K → 173K

• Keyword research to pick the recipes and guides worth pushing first
• On-page improvements to titles, structure and internal links
• A guest-posting campaign that earned relevant links from food and lifestyle sites

Therapist's Instagram grown from 2,090 to 10.1K followers, fully organic

2,090 → 10.1K Instagram followers, no ads, bots or pods

• Rewrote the profile and highlights so a first-time visitor understands who the account…
• Planned a content calendar of educational posts, reels and personal insights that are…
• Posted consistently, engaged with the community and reviewed what worked each month

Complete Shopify store setup for an e-commerce brand

• Store setup, product configuration, payment and shipping
• Theme customisation with a clean structure and optimised navigation
• Mobile optimisation and checkout testing before launch

AI-powered Reddit lead scraper: high-intent prospects delivered to Discord every hour

0 hours Of manual Reddit browsing, with 90%+ of noise filtered out

• Every hour n8n pulls new posts from six subreddits via RSS and parses them
• A scoring step classifies each post for buying intent and discards the noise
• For qualified posts, Gemini drafts a helpful, non-salesy response in the owner's voice

Shopify store speed audit and redesign

• Audited speed and UX and prioritised the fixes with the biggest impact
• Redesigned the homepage and collection pages for trust and clarity
• Integrated dropshipping and marketing apps without hurting load time

AI resume screening: candidates extracted, scored and shortlisted automatically

−80% Manual screening time for incoming resumes

• Resumes arrive by email or form upload and are picked up by n8n
• OCR extracts the text, including from scanned PDFs
• An AI model extracts name, contact, skills, experience, education, current company,…

Umara: Shopify store design

• Designed the homepage and product pages around large imagery and clear calls to action
• Set up the theme for dropshipping with supplier apps connected
• Mobile-first layout and speed checks before launch

Frida: a coffee landing page delivered in one day

1 day Design to delivered page

• Designed a focused landing page around the hero product and one call to action
• Built it as a Shopify page template in Liquid so it loads fast and is editable
• Delivered within a day for the campaign launch

AI Google review management: replies drafted, approved and published automatically

• A scheduled trigger fetches new reviews from the Google Business Profile
• New reviews are stored in Airtable with their status
• An AI agent reads the review and drafts a reply that follows the brand's guidelines

Dental clinic AI bot: 24/7 appointment booking synced to Google Calendar

24/7 Bookings taken with no staff involvement

• A patient messages the clinic's Facebook page; ManyChat opens the conversation instantly
• The AI asks what they need, when they are available and for their details, in natural…
• n8n checks Google Calendar for free slots and offers options

Custom-themed Shopify stores built to brief

• Translate reference sites and brand guidelines into a custom theme
• Build landing and collection pages in Liquid with editable sections
• Make every store fully responsive and ready for ads traffic

Shopify Plus store: Recharge subscriptions and ongoing development

• Integrated and customised the Recharge subscription app
• Built an empty-cart button and modified the lash box tab to add lashes
• Implemented additional features and design changes on request

WhatsApp chatbot for low-literacy users with speech and vision AI

4/5 Usability score in real-user testing

• A WhatsApp bot on GPT-4 with speech-to-text for incoming voice notes and…
• Image recognition so users can photograph a document, product or problem instead of…
• A modular pipeline tuned for low-resource devices and patchy connections

Ovolve: AI fertility intelligence platform for personalised care

• Data ingestion for lab results, cycle tracking and health questionnaires
• LLM-driven analysis with carefully engineered prompts that produce fertility scores,…
• A dashboard with a fertility score, timeline and category breakdown, written in plain…

Shopify theme upgrade with custom sections

• Upgraded the theme to the latest version without losing customisations
• Added custom sections and bespoke functionality in Liquid
• Kept everything responsive and editable from the theme editor

Shopify storefront designs across fashion, food and home

• Storefront design tailored to the brand and the buyer
• App integrations for reviews, upsells and subscriptions
• Scalable builds that are easy to run after handover

Turvida: ManyChat comment automation on Facebook ads for a herbal brand

• A ManyChat flow is linked to each ad post
• When someone comments, the bot likes the comment and posts a public reply within seconds
• The commenter receives a Messenger message with the offer and is asked for their phone…

Watson Media House: GoHighLevel automation and ads across three US markets

• A "First Shoot Free" lead magnet, later tested against "50% off your first shoot"
• A GoHighLevel landing page per location with a free listing photos offer
• Pipelines and workflows per location: initial nurture when a lead opts in,…

Activewear brand: AI-generated UGC video ad with a scripted storyline

• Wrote a short storyline with a hook in the first two seconds and the product on screen…
• Generated a consistent AI model and scenes, with lip-synced dialogue and a natural…
• Edited for vertical placements with captions and a clear call to action

Reckenen: WordPress rebuild and local SEO for a Virginia accounting firm

• Fixed technical SEO issues and restructured the site's architecture
• Researched target keywords and rewrote service pages around search intent
• Rebuilt key pages in Elementor with proper headings, schema and internal links

Premium WooCommerce store for a research peptides brand

• UI/UX design with a dark-and-white product layout and animated hero sections
• Custom WooCommerce store with category browsing and a conversion-focused shop
• COA integration and third-party lab-testing highlights on product pages

Skincare brand: UGC-style lip balm video ad for Meta

• Scripted a hook, a problem-and-fix story and a direct call to action, all inside 30…
• Produced the creator-style footage with AI tools, keeping the product in frame and the…
• Edited with captions for sound-off viewing and exported in Meta's placements

Realistic AI influencer: travel vlog reel generated end to end

• Designed the character and storyboarded a short vlog sequence
• Generated the scenes with consistent identity across shots, then added AI voice and…
• Edited to a 15-second reel with the pacing of real creator content

Verified-access WooCommerce store for research peptides and lab supplies

• Verified-access purchasing flow requiring researcher approval before checkout
• Dedicated lab analysis pages with COA and SDS documentation links
• Structured catalogue with category navigation and sale pricing logic

AI product video: realistic energy drink spec ad

• Generated hero shots of the can with liquid and bubble effects, matched for lighting…
• Cut the shots into a 10-second vertical spot with motion pacing suited to Reels and Shorts

Sweet Dreams: redesign, speed and a WordPress multisite in two weeks

• Redesigned the site and launched within the two-week deadline
• Tuned hosting, caching and images for the best possible speed
• Set up a WordPress multisite so the main brand and the Sweet Dreams version share one…

GoHighLevel CRM setup for leads, bookings and team follow-up

• Account structure, sales stages, calendars and contact data organisation
• Automated email and SMS journeys for new leads and booked appointments
• User access, tags, custom fields, task alerts and conversion tracking

Supplement brand: AI-generated street-interview UGC ad

• Scripted a short interview: a presenter's question, a customer's answer about the…
• Generated consistent AI characters and a realistic street setting, with lip-synced…
• Edited for Reels and TikTok with captions for sound-off viewing

AI UGC ad creatives for skincare and DTC brands

• AI avatars and lip-synced presenters who review and demonstrate products like real…
• Hooks written to stop the scroll, tested in several variations per product
• Vertical and square cuts for Meta, TikTok and YouTube Shorts

GoHighLevel SaaS snapshot template for a marketing company

• A sales funnel and landing pages designed in Figma and built in GoHighLevel
• Automated workflows for capturing and converting leads
• Packaged as a snapshot so the agency can clone it for every new client

Product, DTC and commercial video ads

• E-commerce videos that drive sales and boost conversions
• Product ads that highlight value and features
• DTC ads that build trust and drive action

Garage door remote product website

• Designed in Figma and built with Elementor on a customised theme
• Product pages with descriptions, specifications and customer reviews
• Informational section explaining how garage door remotes work

WordPress website designs for clients across industries

• Custom design, not templates, matched to each brand
• Fast, responsive builds the client can edit
• SEO foundations set up on every site

Elementor WordPress websites

• Elementor builds with clean, reusable sections
• Performance tuning so the page builder does not slow the site down
• Training so the client's team can edit pages

Real estate coach: funnel, team structure and automation in GoHighLevel

• Designed a comprehensive real estate event funnel
• Set up team members, roles and hand-offs inside GoHighLevel
• Integrated automation tools for follow-up and bookings

GA4 e-commerce tracking with a custom data layer for a bespoke website

• Wrote a custom data layer in JavaScript that pushes Add to Cart, Begin Checkout and…
• Configured the GA4 configuration tag, event tags and triggers in Google Tag Manager
• Tested the complete flow in GTM Preview and GA4 DebugView before publishing

Real estate social content and newsletters

• Monthly content calendars with listing, testimonial and educational posts
• Branded templates so new creatives take minutes, not days
• Newsletters with market updates and new listings, sent on a fixed rhythm

Membership site: GA4, Tag Manager and Meta Pixel set up and revenue tracking fixed

• Implemented GA4, Google Tag Manager, Google Ads and the Meta Pixel from one container…
• Fixed revenue tracking in GA4 and the Pixel and configured Google Ads conversions for…
• Investigated duplicate Meta Purchase events and identified a separate Conversions API…

Wix website design and development

• Design and build Wix and Wix Studio sites that match the brand
• Set up Wix SEO Wiz and site optimisation
• Redesign and migrate existing Wix sites

Form, booking and phone-call tracking across website and booking platforms

• Set up form_start and form_submit events, phone and email click events, and…
• Handled the platform quirks for WordPress, Squarespace and Wix sites, and for Calendly…
• Sent the same events to GA4 and the Meta Pixel so ad platforms could optimise for real…

Interior design studio: UI/UX and Wix website

• UI/UX design for a portfolio-first homepage
• Built in Wix with custom sections and smooth scrolling
• SEO setup with Wix SEO Wiz

Seta Construction: Wix Studio website

• Designed a bold, dark layout that showcases completed projects
• Built in Wix Studio with responsive breakpoints
• Set up SEO basics and contact forms for quote requests

Complete GA4 e-commerce tracking for Shopify stores via Tag Manager

• Installed Google Tag Manager on the storefront and checkout and built the full…
• Mirrored the key events to the Meta Pixel so both platforms report the same funnel
• Verified the data in GA4 reports (users, revenue, top items) after launch

Helios: Wix website design

• Full website design tailored to the brand
• Wix build with customisation beyond the template
• Site optimisation and SEO setup

Meta Conversions API and GA4 server-side tracking through Tag Manager

• Deployed a server-side Google Tag Manager container and routed GA4 and Meta events…
• Implemented the Meta Conversions API with event deduplication so browser and server…
• Enabled advanced matching so hashed customer data (email, phone, name, location)…

Clarium: logo and brand identity for a B2B AI cybersecurity firm

• A logomark built from the letter C on a precise geometric construction, with a…
• A visual system: Aeonik typography, a dark palette with a signature teal gradient, and…
• Applications: website, stationery, document folders, reports, ID badges, apparel and…

Shopify data layer built in the theme, with no tracking apps

• Wrote a data layer snippet in the theme's Liquid files that outputs product,…
• Loaded Google Tag Manager from the theme and built the GA4, Google Ads and Meta tags…
• Verified with Google's Tag Assistant that the container and events fire on each template

Business website redesign on Wix

• Redesigned the site structure and visuals
• Customised the Wix build for the brand
• Optimised pages and set up Wix SEO Wiz

GA4 e-commerce setup for a fashion store

• Created the GA4 property and data stream with enhanced measurement
• Configured e-commerce events: view item, add to cart, checkout and purchase
• Verified revenue in GA4 against real orders

Landing pages, website pages and banners for clients

• Conversion-focused landing pages for campaigns
• Page and banner design that fits the existing brand
• Bug fixes and customisation on live sites

Loconada: playful brand identity for an empanada food brand

• A custom logotype with a palm-tree detail and a cohesive colour system of pink,…
• Tone of voice and copy lines ("keep the flowers, buy me empanadas") used across…
• Print collateral, tote bags, discount cards and social media templates

Print-ready packaging and label design for food, drink and skincare products

• Granola cartons with a full dieline and nutrition panel
• A cashew milk carton and a roasted corn snack pouch with front and back artwork
• Skincare packaging for a toner and its outer box

Custom Webflow websites

• Figma to Webflow builds with CMS collections
• Animations and interactions that stay fast
• Website migrations into Webflow

Artisan bakery and café: warm social media branding system

• A palette of terracotta, rust and cream with Hatton and Muli typography
• Post templates for product features, behind-the-scenes stories and brand values
• A one-page guideline covering colours, fonts and imagery so future posts stay consistent

Elevate Talent: prop trading firm website launch

• Designed a dark, high-contrast interface around the funding offer
• Built the site in HTML and CSS for speed and full control
• Supported the launch with branding and marketing assets

High-converting webinar funnel with automation and Facebook ads

• Designed and built the webinar registration, confirmation and replay pages
• Automated reminders and follow-up for registrants
• Created targeted Facebook ad campaigns to fill the webinar

Atrons: a digital library web application

• Implemented the UI designs with the Vuetify framework
• Built state management and API integration with Vuex
• Worked in a Trello-managed sprint process with an eight-person team

Email newsletter designs for fashion, beauty and haircare brands

• Collection-launch newsletters for a fashion label with product grids and lookbook imagery
• Promotional campaigns for men's grooming and skincare with offer codes and product…
• Bestseller and routine emails for a haircare brand

Instagram management and reusable post templates for a business coach

• A visual system for the feed: colours, type and layouts that match the coach's…
• Post types for lives and launches, client feedback, team introductions and giveaways
• Reusable Canva templates so the client's team can create on-brand posts between design…

Suntastic: a UV exposure app on the App Store and Play Store

• Hybrid app development for iOS and Android from one codebase
• UV percentage calculation and personalised guidance
• Store listing and publication on both platforms

Diwan: a K-culture social media app in React Native

• Feeds and stories for photos and videos
• Daily live streaming and K-music online concerts
• Live chat and community spaces for K-pop, K-food, K-drama and more

Social media creatives for three brands: healthy living, electric vehicles and CPR training

• Wellness: challenge enrolment posts, pre-order announcements and educational graphics…
• Electric vehicles: service highlights, product features and "ready to take the next…
• Emergency medical training: CPR step-by-step carousels and accreditation posts

Business travel management platform (B2B)

• Lets managers set a travel policy per employee group, automatically limiting options…
• Searches and books the best available options within policy
• Predicts delays from air, rail and traffic data and adjusts affected parts of the trip

Social media designs for a dog grooming academy and app

• Educational tips and "what real growth looks like" industry insight posts
• Customer testimonials and student success stories
• App promotion creatives with download calls to action

Cocoberry: social media management for a curly haircare brand

• Designed a bold feed system in the brand's yellow, pink and blue palette
• Wrote captions with tips, product education and community prompts
• Ran giveaways and testimonial posts to drive engagement and social proof

Online analysis tool for high-level marketing reports

• API integrations pulling metrics from analytics, SEO, social, advertising and CRM sources
• Performance reports (weekly or monthly), strategy reports (quarterly to yearly) and…
• A single dashboard that replaces a dozen logins

Bar Crawl: a nightlife discovery app in Flutter

• Flutter front end for iOS and Android
• Node.js back end with real-time venue data
• Scrum-managed delivery from design to store release

Werqino: content, captions and scheduling for an Amsterdam jewellery brand

• Built a monthly content calendar mixing product shots, styling ideas and brand story
• Wrote captions, calls to action and hashtag sets for each post
• Scheduled and published across Facebook and Instagram and reported on engagement

Bulletproof for BJJ: a training app trusted by thousands

• Personalised coaching and customisable training programmes
• Injury prevention and recovery optimisation content
• Community features, built in Flutter with a Node.js and MongoDB back end

Financial coach: sales funnel, email and SMS automation

• A sales funnel optimised for lead generation and client onboarding
• Email and SMS sequences that follow up automatically
• CRM and pipeline management for lead tracking and conversion reporting

Coaching business: funnel copy, design, automation and Facebook ads

• Wrote compelling copy for every step of the funnel
• Designed the funnel and automated the follow-up process
• Curated targeted Facebook ads to maximise reach and engagement

Fitness centre: GoHighLevel workflows and automations

• Workflows for new lead follow-up and trial class bookings
• Member communication sequences and reminders
• Zapier connections to the tools the gym already used

Three-step funnels for GoHighLevel and PipelinePRO

• Opt-in, offer and thank-you pages designed to convert
• Custom workflows that follow up automatically
• Funnels portable across GoHighLevel and PipelinePRO

Landing page for a digital health marketing service

• Designed the page around ROI messaging and a 30-day audit offer
• Added success stories and clear CTAs to book appointments
• Presented consulting and done-for-you options in one flow

Website redesign in GoHighLevel with custom code

• Rebuilt the site in GoHighLevel's builder with custom CSS and code blocks
• Modernised the layout and improved usability
• Kept everything inside the client's existing GoHighLevel account

PowerFlex Gym: kids karate landing page

• Designed the page for parents: benefits for the child, a workout or break for them
• Clear calls to action and a short lead form
• Built in GoHighLevel so leads drop straight into the gym's pipeline

CRM funnels on GoHighLevel, Zoho and HubSpot

• Lead capture to CRM to follow-up sequences, with no manual steps
• Pipelines, lead scoring and nurture flows on the CRM the client already pays for
• Reporting that shows where leads stall